Bridor continues to advance its major project in Vineland as its New Jersey business expansion gains steady momentum. The company marked an important milestone on January 28 during a plant event attended by senior leaders and local officials. The event underscored the company’s confidence in the region’s market potential. It also highlighted the strategic importance of the facility as Bridor prepares for the next phase of growth.

The company confirmed that its automated bread production line should begin operating in the second quarter of 2026. This timeline shows consistent progress and reflects careful planning. The celebration at the Vineland site acknowledged the completion of key steps that will support long-term efficiency. Moreover, the leadership team emphasized the importance of aligning production capacity with rising U.S. demand. They also stressed that the project forms a vital part of a broader North American strategy.

Eric Juillet de Saint Lager, the chief executive officer of Bridor North America, expressed confidence about the project’s direction. He stated that the expansion strengthens the company’s commitment to its customers. He also noted that proximity to customers improves responsiveness. Furthermore, he highlighted the value of investing in capabilities that preserve quality and craftsmanship. These comments reinforced the company’s focus on sustained innovation and reliable production.

Philippe Morin, CEO of Bridor Worldwide, supported this view and observed that the New Jersey business expansion will shape the company’s North American future. He stressed the importance of linking French baking expertise with efficient U.S. manufacturing. He further explained that expanding the production footprint helps the company deliver premium products at scale. Additionally, he emphasized that the company remains dedicated to building strong customer relationships. These remarks reflected a consistent global strategy that aligns operational excellence with local needs.

The Vineland project will double the production capacity of the existing bakery. This increase comes after extensive development work that began in the fall of 2024. The company built a 51,000‑square‑foot structure that now houses an automated Viennese pastry production line. That line became operational in the summer of 2025 and already contributes to expanded output. The addition of a modern industrial refrigeration system supported the new line and ensured reliable performance. Consequently, the facility now operates with greater efficiency and resilience.

The New Jersey business expansion also includes significant enhancements beyond production. Bridor plans to develop a research and development center, which will help refine new products. In addition, the company will build a culinary academy to support training and skill development. The plans also feature a dedicated baking center that will strengthen product testing. These initiatives collectively signal a long-term investment in expertise. They also support professional development and encourage continuous improvement.

Bridor’s products reach customers in more than 100 countries, and this scale drives ongoing investment. The company continues to expand beyond New Jersey as well. It is constructing a production facility in the Greater Salt Lake City area. It also plans to build an industrial bakery in Lancaster, Texas. These developments show that the New Jersey business expansion is part of a larger continental vision. They also indicate that the company is reinforcing its presence in key regions across the United States.

Even so, the Vineland project remains central to Bridor’s immediate goals. The facility’s increased scale will support nationwide distribution. It will also help the company manage rising demand across several categories. Furthermore, the site’s upgraded systems will ensure consistent product quality. The company views the New Jersey business expansion as a model for future sites. It uses this approach to maintain uniform standards while adapting to regional needs.

Local leaders have expressed strong support for the project. Their attendance at the celebration signaled alignment between the company and the community. They also noted that the project will encourage local economic activity. The ongoing development may attract additional suppliers and partners. This effect could contribute to job growth and broader economic gains. As a result, the region may benefit from additional investment over time.

The company’s steady progress suggests that the project will remain on schedule. The next major milestone will be the launch of the automated bread line in 2026. The company believes that the new line will increase efficiency and boost production speed. It will also help Bridor maintain flexibility as product demands evolve. The company expects this enhanced capability to raise its competitive strength. Furthermore, the New Jersey business expansion aligns with long-term market trends that favor premium and consistent baked goods.

Bridor’s leaders continue to highlight the importance of integrating innovation with traditional expertise. They argue that strong local manufacturing supports sustainable growth. They also believe that their approach can guide future investments. As the New Jersey business expansion moves forward, the company remains focused on quality and scale. It also continues to invest in people, technology, and infrastructure. Consequently, it positions itself to capture new opportunities in a growing market.

Ultimately, the project reflects the company’s long-term strategy for North America. It also highlights the importance of New Jersey as a manufacturing hub. The company aims to build a resilient and adaptive supply chain. It further intends to apply the insights gained from this project to its national expansion. As the New Jersey business expansion continues, Bridor demonstrates confidence in the region’s potential and in the future of its U.S. operations.