New Delhi, India, Jan 5, 2026- Samsung Unveils Freestyle+ Ahead of CES 2026, Bringing Smarter AI to Portable Screens. The company launched its newest portable projector in Korea on January 2, 2026, just days before CES opens in Las Vegas. The Freestyle+ promises easier setup, brighter images, and more ways to enjoy entertainment in any space.
Samsung positions the Freestyle+ as a flexible device for streaming, gaming, and casual viewing. It keeps the compact cylinder shape of the original model while adding faster adjustments and clearer visuals. The pitch is straightforward: carry it anywhere, point it at a surface, and start watching within seconds.
Hun Lee, Executive Vice President of Samsung’s Visual Display Business, linked the release to daily life. He said the device adapts to how people move through rooms and switch between activities. His message stressed consistency, quality, and convenience rather than technical complexity.
The core feature is AI OptiScreen, which fine‑tunes the picture for different surfaces and lighting. It corrects skewed images with 3D Auto Keystone and sharpens details with real‑time focus. Wall calibration helps tame busy patterns or strong colors, so the image looks clean and natural. Screen Fit also matches the frame to a screen accessory without manual tweaking.
Vision AI Companion adds voice help and smarter suggestions. The system blends Samsung’s enhanced Bixby with partner services to make interactions more conversational. Users can ask for shows, switch inputs, or adjust settings without reaching for a remote.
Brightness rises to 430 ISO lumens, which is nearly double the previous generation. That boost helps content stand out in everyday conditions, not only dark rooms. Colors appear more lively, and text looks crisper for menus and subtitles. As a result, casual viewing becomes easier at home and on the go.
A 180‑degree rotating cradle widens placement options. You can project onto a wall, ceiling, or floor with simple angle changes. The design removes the need for extra mounts and brackets in most scenarios. Therefore, families and roommates can rearrange furniture or activities without losing the viewing setup.
The Freestyle+ ships with built‑in access to Samsung TV Plus and certified streaming partners. It also connects to Samsung Gaming Hub for cloud gaming and discovery. Users can start a show or a new game directly from the projector. That approach cuts the clutter of extra boxes and cables.
Audio matters as much as video in small spaces. The projector includes a 360‑degree speaker tuned for room‑filling sound. Dialog remains clear while music and effects feel fuller than expected for the size. If you want a bigger soundstage, Q‑Symphony pairs the device with compatible Samsung soundbars. The system then coordinates channels to create a more layered output.
Samsung will showcase the Freestyle+ during CES 2026 from January 6 to 9. A phased global rollout is planned for the first half of the year. Pricing will depend on markets and bundles, though availability should track the company’s standard regional schedule.
The timing underscores a wider shift toward adaptable displays and simple controls. Portable projection has grown as households seek flexible screens for busy rooms. Meanwhile, smarter software reduces setup steps and smooths the viewing experience. The Freestyle+ fits that trend by combining mobility with helpful automation.
Consumers still weigh trade‑offs among brightness, sound, and quick start features. However, the Freestyle+ suggests the balance is improving for casual use. It can follow you from living room to bedroom and even to a small balcony. That freedom suits short videos, gaming sessions, or relaxed movie nights.
As CES spotlights new ideas, Samsung’s portable projector brings a clear message. Good viewing should feel fast, friendly, and fun wherever you are. The Freestyle+ aims to deliver that promise with brighter images, smarter adjustments, and more built‑in content. If it lands at the right price, it may broaden when and where people press play.
