New Delhi, October 22, 2025– OpenAI has officially launched ChatGPT Atlas, its first web browser, expanding its product portfolio and stepping directly into competition with Google Chrome, the longstanding leader in the browser market. The release marks a strategic move by the artificial intelligence company to redefine the way users interact with the web through task-oriented, AI-driven browsing experiences.
Built on OpenAI’s flagship language model, ChatGPT, the Atlas browser introduces advanced automation and intelligent assistance capabilities. It allows users to perform complex tasks such as summarizing online content, comparing products across multiple platforms, extracting key information, and executing transactions, all through natural language prompts.
During a live demonstration held on Tuesday, OpenAI engineers illustrated the browser’s hands-free functionality. In the example, a user requested a dinner recipe; Atlas not only located one but proceeded to source the ingredients, navigate to an online grocery service, populate a shopping cart, and finalize the order, without further user intervention.
Atlas is currently available for macOS users globally, with rollouts for Windows, iOS, and Android platforms planned in the near future. The browser is positioned to appeal to both general consumers and professionals seeking greater productivity through intelligent automation.
A key differentiator of Atlas is its “agent mode,” which is exclusive to premium subscribers. In this mode, ChatGPT can interact with websites on the user’s behalf, enabling it to plan travel itineraries, conduct research, shop online, and analyze data end-to-end. Additionally, a built-in ChatGPT sidebar provides users with the ability to instantly summarize content, cross-reference information, and extract relevant data, all within the browser window.
The entry of OpenAI into the browser space introduces new competitive pressure in a market currently dominated by Google Chrome, which holds a 71.9% share of the global browser market, according to recent data from StatCounter. Industry analysts suggest that OpenAI’s offering could disrupt not only the browser segment but also the broader online advertising ecosystem.
Gil Luria, a senior analyst at D.A. Davidson, noted that the integration of AI into the browsing layer opens the door for OpenAI to explore monetization through advertising. “If OpenAI chooses to enter the ad market via Atlas, it could start to erode Google’s control over search-based advertising, which currently accounts for close to 90% of spending in that segment,” Luria said.
The market responded promptly to the news, with shares of Alphabet Inc., Google’s parent company, falling 1.8% in afternoon trading, reflecting investor caution over potential future competition.
Since the launch of ChatGPT in 2022, OpenAI, led by CEO Sam Altman, has continued to expand its technological footprint. The release of Atlas aligns with the company’s broader strategic objective to embed artificial intelligence more deeply into everyday digital workflows, moving beyond chat-based applications toward full-service platforms.
Google has already begun to adapt to this shift in user behavior. It has rolled out AI-generated overviews alongside search results and recently integrated its Gemini AI model directly into Chrome for U.S. users, with additional markets expected to follow. These efforts signal Google’s recognition of a growing preference among users for more conversational and automated interactions with the web.
However, Atlas appears to go a step further by combining AI conversation, decision-making, and execution into a single, cohesive browsing experience. This evolution reflects a broader trend in the technology sector, where the boundaries between search, navigation, and task fulfillment are increasingly merging into unified, AI-powered systems.
As other AI-enabled browsers such as Perplexity’s Comet, Brave, and Opera’s Neon gain traction, competition in this emerging segment is expected to intensify. Whether OpenAI can significantly disrupt the current browser hierarchy remains to be seen, but the launch of ChatGPT Atlas signals a critical shift in the future of how individuals and businesses navigate the internet.
With AI becoming a core component of digital infrastructure, Atlas represents a forward-looking step toward a more autonomous, efficient, and intelligent web experience.
