Pune, India | September 30, 2025
Amer Sports has officially brought Alpine binding production in-house by launching a new factory in Oradea, Romania, solidifying its position in the global winter sports market. The company ended two decades of outsourcing, marking a strategic shift with a significant investment in advanced manufacturing infrastructure. The new Oradea facility, spanning 12,000 square meters, houses over 300 machines and employs 250 skilled local workers. It began high-performance production in early 2025 and already meets strict ISO quality and safety standards, verified through TUV certification.
In addition, Amer Sports has announced its plan to integrate injection molding operations within its internal framework. To achieve this, the company will acquire equipment, property, and personnel from its long-term supplier, Savrom, based in Deva, Romania. This acquisition process will conclude in 2025 after both facilities are fully stabilized and operational workflows are optimized. Through this move, Amer Sports demonstrates its ongoing dedication to enhancing innovation and improving production efficiency through complete in-house control.
By internalizing Alpine binding production, Amer Sports is reclaiming vital expertise that was previously fragmented across outsourcing partners. This strategy results in shorter production lead times and tighter quality assurance across its flagship brands—Salomon, Atomic, and Armada. As a result, the company will now be able to respond more swiftly to fluctuations in market demand, evolving climate conditions, and emerging technological advancements. Additionally, internal production will reduce dependency on external suppliers while maintaining high performance standards.
Amer Sports is also focused on strengthening its winter sports manufacturing capabilities not only in Romania but throughout its broader network. The Oradea factory, which commenced operations in January, delivered substantial production output during the first quarter of 2025. Simultaneously, the Deva molding facility will transition into full Amer Sports ownership and management, reinforcing its production capacity and workforce. Bringing component manufacturing in-house is expected to accelerate innovation, improve transparency, and drive manufacturing efficiency across the board.
The Oradea plant was constructed and made operational in under a year—a notable achievement that demonstrates Amer Sports’ focus on execution and speed. This rapid development allowed the company to scale production with minimal delays. Moreover, the acquisition of Savrom’s Deva site represents a culmination of a trusted partnership rooted in years of collaboration and mutual reliability. Amer Sports will retain the existing, experienced workforce and advanced machinery, ensuring business continuity and minimal operational disruption during the transition.
This strategic initiative provides Amer Sports with numerous advantages. By maintaining internal control over costs and quality, the company boosts its competitiveness. Furthermore, shorter transportation distances contribute to sustainability goals. Integrating production processes also preserves and enhances the company’s technical expertise, supporting future development. With these upgrades, Amer Sports lays a strong foundation for long-term growth, ultimately ensuring that global customers benefit from better-performing, more reliable winter sports equipment.
To ensure successful implementation, Amer Sports continuously tracks production metrics, enhances operational processes, and trains its staff rigorously. The company will directly manage both Oradea and Deva locations, aligning all activities under uniform quality, safety, and innovation standards. Throughout this transformation, Amer Sports draws on its internal capabilities and applies proven best practices to guarantee smooth integration and sustainable progress.
Amer Sports’ decision aligns with a broader industry shift toward vertical integration, where companies bring critical production processes under direct control. With increasing pressure for faster innovation cycles, higher product standards, and more responsible supply chains, manufacturers are reshoring operations. Consequently, Amer Sports’ move to internalize binding manufacturing serves as both a competitive strategy and a proactive response to changing market and consumer expectations.
In summary, Amer Sports’ launch of the Oradea facility and acquisition of the Deva injection molding operations mark a major transformation. After outsourcing for twenty years, the company now reestablishes full control over Alpine binding production. This development supports a robust and responsive manufacturing network capable of fueling the growth of its winter sports brands globally. Amer Sports reaffirms its commitment to quality, efficiency, and innovation—delivering long-term value to its customers, employees, and stakeholders worldwide.
